Google keeps updating its algorithms for better search engine results to present the high-quality content which focuses on the reader’s intention and relevancy. Google offers the tools and required assistance, everything to optimize its result. And here are four things to consider when looking for an SEO company. Hence, no matter what happens SEO will be always required. It will be useful and valuable for a very long time. Let us count the number of reasons for why SEO is still relevant in 2018.
People’s will keep browsing through Google
People search on Google and it is essential to get listed in their results. Google processes 4.5 billion of searches each day and more than 50,000 queries every second. According to the best SEO Company in Chandigarh, out of these queries, chances are a few searches can be related to your business product or services. SEO increases your chances of converting such queries into your the possible customers. This may require time and obviously efforts, using techniques approved by Google.
Content is completely shouldered on Google
Any content is not successful until it gets properly channelled through SEO. High-quality content may not require days but it indeed requires hours. The efforts and time both gets wasted if your written content fails to rank in the search engine results. SEO ensures that your content is reachable and easily searched, gets recognized, and most likely gets the traffic. After a visitor notices the useful piece of information on search results, they would go through other content and will come back again for more stuff. And if you are selling something, this naturally means better sales and loyal traffic to your high-quality content
Keywords are still relevant
Keyword stuffing is the most widely misused and unethical way of SEO. Google has lately curbed this in favour of the most relevant and long-tail keywords. The long-tail keywords are question-based keywords that are specific to your audience. Using such keywords ensure that the audience you drive on your website is the qualitative traffic that can help you in conversion. They are the genuine buyers of your services who are truly interested in your offerings.
You can optimize your site and drive the genuine audience using the following tips:
- Use tools and know what are the relevant keywords
- Look for phrases and questions that your targeted audience may ask if you had a physical store
- Incorporate the keywords in a natural reader-friendly way
- Cover meta-title, meta-description, page title, header and body with keywords
- Use Google Keyword Planner and find the right and the most search long-tail keywords
Therefore, before you choose the Search Engine Optimization Services in Chandigarh, ensure that the team you hire covers all the aspects of optimization.
What happens if you say No to SEO?
Various online business has this false belief that quality content is all that can help in ranking better on Google. The reality is, without continuous SEO efforts, you are risking and taking away your business from the top-ranking results. Obviously, You are letting your competitors jump at the chance to outrank you. Your website may be well-designed, but no one reaches it without optimization. It's like building a high rise apartment without any lift. Therefore, it is important to partner with the best SEO Company in Chandigarh and aligns your business with the Google search results.
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Post your ideas and suggestions in the comments section below about how SEO stays relevant in 2018.